In my previous post about self-hosting for everyone, I painted a vision of managed self-hosting where anyone can own their data. But there’s an uncomfortable truth I glossed over: hardware costs money, and the economics are fundamentally different for businesses versus individuals.

Let’s talk about the elephant in the server room.

The Financial Reality

When a business buys a €1,000 server, here’s what actually happens:

FactorBusinessIndividual
VATDeductible (€0 net)€210 lost
Corporate tax benefit~25% deduction (€197)None
Write-off5 years depreciationJust an expense
Cash flowBusiness expenseAfter-tax income
Net cost~€593€1,000

A business effectively pays 40% less for the same hardware. But it gets worse.

Total Cost of Ownership: A Real Example

Let’s calculate the 5-year TCO for a modest self-hosting cluster. Three mini PCs (like Lenovo ThinkCentre Tiny or HP EliteDesk Mini), which is the minimum for a proper high-availability setup.

Hardware Costs

ItemPriceQtyTotal
Refurbished mini PC (i5, 16GB, 256GB)€1503€450
1TB NVMe SSD upgrade€803€240
Managed switch€501€50
UPS (basic)€1001€100
Cables, misc€50-€50
Total hardware€890

Running Costs (5 Years)

ItemMonthly5-Year Total
Electricity (~45W × 3 × 24/7)€15€900
Domain name€1€60
Backup storage (off-site, 100GB)€3€180
Total running€19€1,140

Total 5-Year TCO

ScenarioHardwareRunningTotalMonthly
Business€534€1,140€1,674€28
Individual€890€1,140€2,030€34

For an individual, self-hosting costs about €34/month over 5 years. That’s actually competitive with cloud services — until you factor in your time.

The Time Problem

Here’s where self-hosting economics fall apart for most people.

If you value your time at €30/hour (conservative for a professional), and you spend just 2 hours per month on maintenance:

Individual (DIY)Individual (Managed)
Hardware + running€34/month€34/month
Time (2h × €30)€60/month€0/month
Management fee€0€15/month
Total€94/month€49/month

Self-hosting yourself costs nearly double what a managed service would cost. And that’s assuming only 2 hours of maintenance — any serious issue can eat that up in a single incident.

The Sovereignty Inversion Problem

Here’s where my self-hosting vision runs into trouble.

Option A: Own your hardware

  • You pay full consumer prices
  • You’re responsible for everything
  • True sovereignty, but expensive

Option B: Rent from a managed service

  • Business buys hardware at 40% discount
  • Business handles maintenance
  • Cheaper for you, but…

Wait. If a business owns the hardware that runs my data, haven’t I just recreated the cloud provider model? The whole point was sovereignty through ownership. Renting hardware from a managed service provider is just self-hosting with extra steps.

This is the hardware ownership paradox: the most economically rational choice undermines the philosophical goal.

Possible Solutions

I’ve been thinking about this a lot. Here are some approaches that might thread the needle.

1. The Cooperative Model

What if customers collectively owned the management entity?

flowchart TD
    subgraph coop["Customer Cooperative"]
        note["Customers are shareholders"]
        buys["Buys HW wholesale"]
        provides["Provides mgmt"]
    end
    coop --> M1["Member Cluster"]
    coop --> M2["Member Cluster"]

How it works:

  • Cooperative buys hardware at business rates
  • Passes through savings to members
  • Members own their cluster hardware through the coop
  • Management is a service, not a dependency

Economics:

  • Hardware costs drop ~40%
  • Bulk purchasing adds another 10-15% savings
  • TCO could drop to ~€22/month

Challenges:

  • Legal complexity (varies by country)
  • Governance overhead
  • Minimum viable membership (~20-50 people?)

2. The Hardware Loan Model

The service provider buys hardware, but ownership transfers to the customer over time.

YearMonthly PaymentOwnership %
1€350% → 20%
2€3520% → 40%
3€3040% → 60%
4€2560% → 80%
5€2080% → 100%

Total paid: €1,740 over 5 years Result: Customer owns hardware outright

Why it works:

  • Provider gets tax benefits early
  • Customer builds equity over time
  • After year 5, costs drop dramatically (just running costs + management)
  • True ownership achieved, just delayed

3. The BYOH (Bring Your Own Hardware) Model

Simplest approach: customers buy their own hardware, provider only handles management.

Provider responsibilities:

  • Initial setup and configuration
  • Ongoing monitoring and maintenance
  • Security updates
  • Disaster recovery

Customer responsibilities:

  • Hardware purchase
  • Physical location (home, office)
  • Electricity costs

Pricing example:

  • One-time setup: €100
  • Monthly management: €15
  • Customer buys €890 hardware themselves

5-year TCO: €890 + €100 + (€15 × 60) + €1,140 = €3,030 = €50/month

More expensive than business-owned, but sovereignty is maintained from day one.

4. The Refurbished Marketplace

This is intriguing: a cooperative or non-profit that:

  • Sources enterprise hardware at end-of-lease
  • Refurbishes and tests it
  • Sells to members at cost + small margin
  • Reinvests surplus into the community

Enterprise hardware is often sold for pennies on the dollar. A 3-year-old Dell OptiPlex that cost €800 new might sell for €80 at auction. The cooperative absorbs the complexity of sourcing, testing, and warranty — individual members get sovereign hardware at near-business prices.

What I’m Actually Building

For my service cluster model, I’m starting with a hybrid approach:

Phase 1: BYOH for early adopters

  • Customers buy their own hardware
  • I provide management at €15-20/month
  • True sovereignty from day one

Phase 2: Hardware loan option

  • For customers who can’t/won’t buy hardware upfront
  • Ownership transfers over 3-5 years
  • Higher monthly cost, but no upfront barrier

Phase 3: Cooperative structure (eventually)

  • If this grows beyond friends and family
  • Formal cooperative for bulk hardware purchasing
  • Democratic governance of the service

The Uncomfortable Truth

I won’t pretend there’s a perfect solution. The tax code favors businesses. Individual hardware ownership will always cost more than business ownership, full stop.

But here’s what I believe:

  1. Sovereignty has value that doesn’t appear in TCO calculations. Peace of mind, principle, independence — these matter.

  2. The gap isn’t as large as it seems. €34/month for true ownership vs €25-30/month for rented sovereignty isn’t a deal-breaker for many people.

  3. Time is the real variable. If you can eliminate the time cost through managed services while maintaining hardware ownership, the economics become much more favorable.

  4. Delayed ownership beats no ownership. A hardware loan that ends with you owning your infrastructure is philosophically different from perpetual rental.

The hardware ownership paradox is real, but it’s not unsolvable. It just requires creativity — and accepting that perfect sovereignty might cost a bit more than convenient dependency.

I’m okay with that trade-off. Are you?