In my previous post about self-hosting for everyone, I painted a vision of managed self-hosting where anyone can own their data. But there’s an uncomfortable truth I glossed over: hardware costs money, and the economics are fundamentally different for businesses versus individuals.
Let’s talk about the elephant in the server room.
The Financial Reality
When a business buys a €1,000 server, here’s what actually happens:
| Factor | Business | Individual |
|---|---|---|
| VAT | Deductible (€0 net) | €210 lost |
| Corporate tax benefit | ~25% deduction (€197) | None |
| Write-off | 5 years depreciation | Just an expense |
| Cash flow | Business expense | After-tax income |
| Net cost | ~€593 | €1,000 |
A business effectively pays 40% less for the same hardware. But it gets worse.
Total Cost of Ownership: A Real Example
Let’s calculate the 5-year TCO for a modest self-hosting cluster. Three mini PCs (like Lenovo ThinkCentre Tiny or HP EliteDesk Mini), which is the minimum for a proper high-availability setup.
Hardware Costs
| Item | Price | Qty | Total |
|---|---|---|---|
| Refurbished mini PC (i5, 16GB, 256GB) | €150 | 3 | €450 |
| 1TB NVMe SSD upgrade | €80 | 3 | €240 |
| Managed switch | €50 | 1 | €50 |
| UPS (basic) | €100 | 1 | €100 |
| Cables, misc | €50 | - | €50 |
| Total hardware | €890 |
Running Costs (5 Years)
| Item | Monthly | 5-Year Total |
|---|---|---|
| Electricity (~45W × 3 × 24/7) | €15 | €900 |
| Domain name | €1 | €60 |
| Backup storage (off-site, 100GB) | €3 | €180 |
| Total running | €19 | €1,140 |
Total 5-Year TCO
| Scenario | Hardware | Running | Total | Monthly |
|---|---|---|---|---|
| Business | €534 | €1,140 | €1,674 | €28 |
| Individual | €890 | €1,140 | €2,030 | €34 |
For an individual, self-hosting costs about €34/month over 5 years. That’s actually competitive with cloud services — until you factor in your time.
The Time Problem
Here’s where self-hosting economics fall apart for most people.
If you value your time at €30/hour (conservative for a professional), and you spend just 2 hours per month on maintenance:
| Individual (DIY) | Individual (Managed) | |
|---|---|---|
| Hardware + running | €34/month | €34/month |
| Time (2h × €30) | €60/month | €0/month |
| Management fee | €0 | €15/month |
| Total | €94/month | €49/month |
Self-hosting yourself costs nearly double what a managed service would cost. And that’s assuming only 2 hours of maintenance — any serious issue can eat that up in a single incident.
The Sovereignty Inversion Problem
Here’s where my self-hosting vision runs into trouble.
Option A: Own your hardware
- You pay full consumer prices
- You’re responsible for everything
- True sovereignty, but expensive
Option B: Rent from a managed service
- Business buys hardware at 40% discount
- Business handles maintenance
- Cheaper for you, but…
Wait. If a business owns the hardware that runs my data, haven’t I just recreated the cloud provider model? The whole point was sovereignty through ownership. Renting hardware from a managed service provider is just self-hosting with extra steps.
This is the hardware ownership paradox: the most economically rational choice undermines the philosophical goal.
Possible Solutions
I’ve been thinking about this a lot. Here are some approaches that might thread the needle.
1. The Cooperative Model
What if customers collectively owned the management entity?
flowchart TD
subgraph coop["Customer Cooperative"]
note["Customers are shareholders"]
buys["Buys HW wholesale"]
provides["Provides mgmt"]
end
coop --> M1["Member Cluster"]
coop --> M2["Member Cluster"]
How it works:
- Cooperative buys hardware at business rates
- Passes through savings to members
- Members own their cluster hardware through the coop
- Management is a service, not a dependency
Economics:
- Hardware costs drop ~40%
- Bulk purchasing adds another 10-15% savings
- TCO could drop to ~€22/month
Challenges:
- Legal complexity (varies by country)
- Governance overhead
- Minimum viable membership (~20-50 people?)
2. The Hardware Loan Model
The service provider buys hardware, but ownership transfers to the customer over time.
| Year | Monthly Payment | Ownership % |
|---|---|---|
| 1 | €35 | 0% → 20% |
| 2 | €35 | 20% → 40% |
| 3 | €30 | 40% → 60% |
| 4 | €25 | 60% → 80% |
| 5 | €20 | 80% → 100% |
Total paid: €1,740 over 5 years Result: Customer owns hardware outright
Why it works:
- Provider gets tax benefits early
- Customer builds equity over time
- After year 5, costs drop dramatically (just running costs + management)
- True ownership achieved, just delayed
3. The BYOH (Bring Your Own Hardware) Model
Simplest approach: customers buy their own hardware, provider only handles management.
Provider responsibilities:
- Initial setup and configuration
- Ongoing monitoring and maintenance
- Security updates
- Disaster recovery
Customer responsibilities:
- Hardware purchase
- Physical location (home, office)
- Electricity costs
Pricing example:
- One-time setup: €100
- Monthly management: €15
- Customer buys €890 hardware themselves
5-year TCO: €890 + €100 + (€15 × 60) + €1,140 = €3,030 = €50/month
More expensive than business-owned, but sovereignty is maintained from day one.
4. The Refurbished Marketplace
This is intriguing: a cooperative or non-profit that:
- Sources enterprise hardware at end-of-lease
- Refurbishes and tests it
- Sells to members at cost + small margin
- Reinvests surplus into the community
Enterprise hardware is often sold for pennies on the dollar. A 3-year-old Dell OptiPlex that cost €800 new might sell for €80 at auction. The cooperative absorbs the complexity of sourcing, testing, and warranty — individual members get sovereign hardware at near-business prices.
What I’m Actually Building
For my service cluster model, I’m starting with a hybrid approach:
Phase 1: BYOH for early adopters
- Customers buy their own hardware
- I provide management at €15-20/month
- True sovereignty from day one
Phase 2: Hardware loan option
- For customers who can’t/won’t buy hardware upfront
- Ownership transfers over 3-5 years
- Higher monthly cost, but no upfront barrier
Phase 3: Cooperative structure (eventually)
- If this grows beyond friends and family
- Formal cooperative for bulk hardware purchasing
- Democratic governance of the service
The Uncomfortable Truth
I won’t pretend there’s a perfect solution. The tax code favors businesses. Individual hardware ownership will always cost more than business ownership, full stop.
But here’s what I believe:
Sovereignty has value that doesn’t appear in TCO calculations. Peace of mind, principle, independence — these matter.
The gap isn’t as large as it seems. €34/month for true ownership vs €25-30/month for rented sovereignty isn’t a deal-breaker for many people.
Time is the real variable. If you can eliminate the time cost through managed services while maintaining hardware ownership, the economics become much more favorable.
Delayed ownership beats no ownership. A hardware loan that ends with you owning your infrastructure is philosophically different from perpetual rental.
The hardware ownership paradox is real, but it’s not unsolvable. It just requires creativity — and accepting that perfect sovereignty might cost a bit more than convenient dependency.
I’m okay with that trade-off. Are you?
